You love researching stock picks but have limited time and resources; meanwhile Wall Street firms have all the resources, education and time in the world. You want an advantage over the Wall Street firms but have not found one. You want to level the proverbial playing field.
Wall Street firms do not have access to the research you request through Tailor Research, even though they use firm too. That is because the research is tailored to its customer base. A group of investors, such as yourself, can collaborate on an area of interest. For example, a group of like minded investors want to find out whether sales have been increasing at Toyota Motor Company. Tailor will ask expert car distributors how sales are going, whether a new car line is successful etc. The data comes back just to the small group of investors who are interested.
You do not want to spend Wall Street money to gain access to Wall Street quality research. Tailor Research pools other investors who feel the same way and splits the costs among them. A $500 research report can cost only $20 by pooling 25 other like minded investors. The investors benefit without Wall Street knowing the research. Now you have an advantage over the big Wall Street firms.